A Lifetime of Adventure

1972 - the Present

Since Monica's first trip to Italy at age 9 months (when she went skinny dipping at the Lido of Venice) and since Maria Elena's debut as an expert "gelato" consultant in Italy  on tour, at age 5, we have made Italy a permanent part of our lives.  As a family we traveled to Italy every summer to visit our mother's side of the family. Finally, in 1990 we insisted to our parents, Rick and Paola Price, that we wanted to experience a 4th of July!  So we left for Italy that year on July 5 and stayed 15 months!

Our parents, Rick and Paola Price, led their first bicycle tour from coast to coast across Italy in 1972. Then, they took a break, had a family (us!) - and it wasn't until 1985 that they decided to continue where they left off and offer bicycle tours. Since then we have taken thousands of customers to hundreds of locations throughout the world on bicycle tours.

Now that we have completed our graduate studies (Monica with an MA in International Development from American University and Maria Elena with an MBA from the University of Colorado) we were excited to take over the helm of ExperiencePlus! and purchased the company from our parents. While we continue the legacy, Rick has more time to commit to his bicycle advocacy work in Fort Collins and Paola continues her academic and leadership career at Colorado State University.

Monica lives in Italy and manages our European and international operations at our headquarters in Italy while Maria Elena manages our operations in the Fort Collins, Colorado office. Our family's strong desire to delve deeper and understand as much as possible about the countries and cultures we visit is still an important part of the ExperiencePlus! philosophy.

Read on about Our Style of Travel